Category Archives: Print

Going to the source to lessen the litter

MOST rubbish entering the bay comes from car parks and the street. So, to reduce the amount of rubbish finding its way onto the foreshore and into the water meant cleaning up street litter – especially outside shops and supermarkets.

And that’s a task Rye resident Josie Jones excelled in: so much so that the graphic designer was last week awarded the Litter Prevention prize in the Keep Victoria Beautiful 2017 Tidy Towns – Sustainable Communities Awards.

The presentation was made at Horsham, in the Wimmera, on Saturday 25 November.

The Victorian Tidy Towns program, first run in 1983, sets out to recognise and applaud the hard work of people and groups, especially in rural communities, and to share these best practices and ideas.

This year’s awards were supported by Awards Online and Coopers Brewery.

Victorian Tidy Towns judge Terry O’Brien said: “In April this year, Josephine Jones undertook an incredible challenge. She collected nearly four tonnes of rubbish from the foreshore, referencing the material and identifying it as coming from the local supermarket car park.

“Josephine convinced the supermarket to address this problem through cleaning schedules and litter prevention initiatives, such as recycle bins.”

Keep Victoria Beautiful CEO Sabina Wills said: “The success of this project increased the protection of the local marine environment. It empowered the local community to set high standards to prevent and reduce litter in their community.”

Ms Jones, who won the KVB Tidy Towns: Dame Phyllis Frost Award in 2016 for her “outstanding commitment to her work in sustainability”, said she used the award to approach Woolworth’s Rye supermarket management to “be part of the solution” in reducing car park litter.

“[Litter] used to be a blame game but, after I went back to them for the fourth time, to their credit, Woolworth’s took the initiative,” she said.

Using the nickname “The one-tonne mermaid”, which she received for collecting 4.2 tonnes of litter at Rye after weekly beach clean-ups, Ms Jones says she is trying to reinvent the sentiment of the Life Be In It and Keep Australia Beautiful campaigns.

This thinking led her to act on the supermarket car park which she described as a disgrace. “There were hundreds of cigarette butts, papers and rubbish everywhere,” she said.

“I got the Scouts, staff at the supermarket and members of the community and I asked the shire to be transparent with maps to see who was littering. We managed to more than halve the amount of litter ending up on the foreshore.”

The self-employed mother of a 13-year-old is unabashed in urging the community to back her stance: “We need people to support us and we want to inspire the community.”

Part of the urge to inspire relates to making us think – and act: “If you are down the beach and the bins are full then take your extra rubbish home,” she said.

“Don’t just leave rubbish on the ground where it will eventually be blown into the water.

“It takes courage to think outside the square. If we don’t clean up our foreshore areas our kids will not experience it as we did.

“We have a beautiful country and it deserves to be respected.”

First published in the Southern Peninsula News – 5 December 2017 STORY BY Stephen Taylor

Artist’s Posters play for a clean bay

STANDING in the sand dunes at Rye, Josie Jones is pleased to note the absence of rubbish.

She is there to promote a community walk at Hastings to raise money and awareness of the Dolphin Research Institute, for which she has designed and added a poster to her “I’m really a mermaid” series.

No stranger to the foreshore at Rye, Ms Jones has for the past 12 years walked its length and breadth collecting rubbish either dropped by careless beachgoers or dropped in the bay.

A graphic designer, Ms Jones estimates she’s collected four tonnes of rubbish in a personal campaign that’s been recognised with a KVB Tidy Towns: Dame Phyllis Frost Award for “her outstanding commitment to her work in sustainability”.

A regular speaker at schools and community groups, she is a keen diver and likes to mention the “full stable of seahorses” under Rye pier.

The presence of the seahorse colony exemplifies the need for a clean bay.

“The end result of dropping rubbish on land ends in the sea,” Ms Jones says.

“I’m passionate about people coming together and working together.”

Part of her vision is to help the Dolphin Research Centre, something she can achieve by producing a series of posters with her graphic art skills.

She has also become something of a statistician, counting and weighing rubbish to convince people of the growing waste problem. Over two months she collected 5879 cigarette butts.

“I take a psychological approach. I don’t take no for an answer and I love seeing people succeed.”

Ms Jones says she has gained the support of a supermarket in collecting rubbish left lying in its car park and is now trying to convince Mornington Peninsula Shire that installing and regularly emptying a recycling bin is a lot cheaper than burying rubbish at the tip.

“I come up with solutions and I’m persistent.” Story by Keith Platt


Plastic Wave hits Rye

Melbourne comes to life

Sometimes a job comes along that really tests you. Not only does it test your skill set, but it tests your ability to look outside what is, to research and explore the elements that you are creating. Then to work with your client, to bring forth this magical moment, where their small, but definite changes brings together the entire work, of Melbourne City and Skyline, is inspiring!!

The breif given for the landscape is a wall at the docklands within an apartment, to which the client has requested a custom wall, mapping Melbourne, it’s landscape, it’s icons and to then incorporate some of their own personal attributes.

The personal elements of this landscape measuring 2.2 meters by 4.3 meters includes, street signs they grew up in, Qantas airplanes with personal numbering, dates of birth which take place of the score board of the MCG, their football teams and legends, like Ron Clarke lighting the Olympic Torch a man who passed away this year, one of the great distance runners of the 20th century.

The scene is set in 2 parts with a top sky line of Melbourne city, showing landmarks such as the MCG, Skipping Girl, The star wheel, docks and city buildings to bring your eye down to a mix of the majestic, iconic buildings and art. Here appears the likes of Chloe the famous naked woman of, also included, Young and Jackson’s, Pellegrini’s, Oggi’s, The Palace Theatre, Flinders street, Princess Bridge, old school trams, Luna park, the classic one legged seagull and much much more.

As a creative director, the elements that compliment this artwork are the small hidden items. These keep the viewer not only captivated, but also they become intimate with the detail of the scape, as they are required to find 3 hidden hooks inserted into the landscape. Like the famous Geoff Hook (Jeff Hook) of the Herald Sun who celebrate a 25th anniversary today, with a cover that somehow reflects the sentiment of this landscape. This artwork is certainly impressive and will be an amazing talking point over any dinner party.

I learned many great things along the way with this landscape, I came to know that a good friends great grand father Charles D’ebro, designed and engineered the Princess bridge. I photographed a real life, one legged seagull in the making of this landscape, I now know that dolphins have been seen up the Yarra River and I came to appreciate my client on a whole new level, by them allowing me to know many intimate stories of their time together a husband and wife. I could not help but admire their love and the love they have for their son and daughter, also a client of mine;  The cake goddess, Amy Minichiello of A Mini Kitchen, who can also be found in the scape along with her brother.

If you’d like to see this in person…you’ll have to get invited for dinner : ))

There’s print and then, there’s print

People often get stuck when it comes to print

They want something that makes them go WOW! Working with print finishes are everything if you want to stand out from the crowd.

Standing out means knowing how to communicate the print you desire, it’s all about detail and there has to be a willingness to pay for it. Print is an understanding in itself, I liken printing to going to the right beautician. There’s ones that can do the standard procedures and you can come out feeling satisfied that you finally got it done. Then there’s the ones that know the difference in standards; who can produce exceptional results and have people raving about how awesome your print job is.

Next time you think to print, ask your designer about options and finishes.

It’s all about detail and if you want to invest your money wisely and strengthen your branding, be sure to print with a reputable printer and know your expectations on the end print result, before you approve the quote.

Become print wise, it pays.