Category Archives: Social Media

Going to the source to lessen the litter

MOST rubbish entering the bay comes from car parks and the street. So, to reduce the amount of rubbish finding its way onto the foreshore and into the water meant cleaning up street litter – especially outside shops and supermarkets.

And that’s a task Rye resident Josie Jones excelled in: so much so that the graphic designer was last week awarded the Litter Prevention prize in the Keep Victoria Beautiful 2017 Tidy Towns – Sustainable Communities Awards.

The presentation was made at Horsham, in the Wimmera, on Saturday 25 November.

The Victorian Tidy Towns program, first run in 1983, sets out to recognise and applaud the hard work of people and groups, especially in rural communities, and to share these best practices and ideas.

This year’s awards were supported by Awards Online and Coopers Brewery.

Victorian Tidy Towns judge Terry O’Brien said: “In April this year, Josephine Jones undertook an incredible challenge. She collected nearly four tonnes of rubbish from the foreshore, referencing the material and identifying it as coming from the local supermarket car park.

“Josephine convinced the supermarket to address this problem through cleaning schedules and litter prevention initiatives, such as recycle bins.”

Keep Victoria Beautiful CEO Sabina Wills said: “The success of this project increased the protection of the local marine environment. It empowered the local community to set high standards to prevent and reduce litter in their community.”

Ms Jones, who won the KVB Tidy Towns: Dame Phyllis Frost Award in 2016 for her “outstanding commitment to her work in sustainability”, said she used the award to approach Woolworth’s Rye supermarket management to “be part of the solution” in reducing car park litter.

“[Litter] used to be a blame game but, after I went back to them for the fourth time, to their credit, Woolworth’s took the initiative,” she said.

Using the nickname “The one-tonne mermaid”, which she received for collecting 4.2 tonnes of litter at Rye after weekly beach clean-ups, Ms Jones says she is trying to reinvent the sentiment of the Life Be In It and Keep Australia Beautiful campaigns.

This thinking led her to act on the supermarket car park which she described as a disgrace. “There were hundreds of cigarette butts, papers and rubbish everywhere,” she said.

“I got the Scouts, staff at the supermarket and members of the community and I asked the shire to be transparent with maps to see who was littering. We managed to more than halve the amount of litter ending up on the foreshore.”

The self-employed mother of a 13-year-old is unabashed in urging the community to back her stance: “We need people to support us and we want to inspire the community.”

Part of the urge to inspire relates to making us think – and act: “If you are down the beach and the bins are full then take your extra rubbish home,” she said.

“Don’t just leave rubbish on the ground where it will eventually be blown into the water.

“It takes courage to think outside the square. If we don’t clean up our foreshore areas our kids will not experience it as we did.

“We have a beautiful country and it deserves to be respected.”

First published in the Southern Peninsula News – 5 December 2017 STORY BY Stephen Taylor

THE 1 TONNE CHALLENGE – Dame Phyllis Frost Award 2016


With I’m Really a Mermaid

The One Tonne Challenge was created as a way of giving back to the ocean. Creating the One Tonne Challenge, Josie Jones uses herself as an example to inspire and encourage anyone who heard about her efforts. If one person could collect that 2.3 tonnes of rubbish, then surely this would inspire someone to pick up at least one piece of rubbish, if only once in their lifetime.

Talking about Rubbish is like talking about God. Josie mentioned this to guests recently, in South Australia for “Experiencing Marine Sanctuaries”. There are the ‘converted’, who will tell you all the good they do and somehow you wished you’d never met them, then there’s the ‘atheist’, who believes that the problem does not exist, you have the ‘heathen’, that tells everyone how bad rubbish is. You then have the ‘believers’, they are the ones that know it exists, and want to be a part of the solution, and then you have people like Josie, who are the born again. The born again recognizes that rubbish does exist, and they lead by example to show others a truth that we cannot, sustain or continue to ignore.

Believing that we need to simplify recycling and recycle all plastic, paper and cardboard, Josie empathizes to the general public,  that many people don’t know what does and does not go to recycling, therefore they give up, you only have to open a general waste bin on rubbish day to see this for real, with statistics on public recycling bins, also showing we need an education campaign.

Australia carries an advantage of waste management over the majority of the world. Whilst we are not rich in the future’s true wealth, being water, we are rich in space, to store rubbish and sell it back to producers and manufacturers, rather than continuing to bury it. This is not a new concept but something that is adopted by many other countries, such as San Franciso.

Choosing to be part of a solution, seeing  future generations to look back and praise us for our efforts, is part of the aim of “If you see it pick it up” In our current climate, we will be looked at as ignorant and frowned upon for failing to teach the future generations. Our failure instate a system that will provide jobs and money for future generations, all aiming for zero waste.

We need to stop teaching our children that everything is dirty. There is more germs found on ¼ of the worlds soap and hand wash dispensers, than the inside of a toilet, as we don’t flush with our feet – Source Researcher Jonathon Sexton

Knowing how effective the “if you see it pick it up” motto is, confidence seeing others picking up, encourages us to believe that “one action” turns into many, and that as others adopt the philosophy, so too, will our attitudes towards rubbish as bad and wrong, begin to change. Currently in Rye there is community participation, in which we all can see the great effects picking up does and we are inspired to stop making people feel bad about touching rubbish, first in the street.

In attending the beach at least 5 times a week, people will remark on seeing Josie again and again. Thanking her for collecting the rubbish and even handing her rubbish, they themselves, have collected on their walk. Other people ask, if she is “getting paid to collect rubbish”, that ‘She is a better person than them” for doing it, or others will leave the beach before they have contact with her, as this is their way of dealing with the issue.

In all the collection, Josie does not ask anyone to help her, “I allow my actions to be an example to others and the word of mouth of my efforts, give leverage to the I’m really a mermaid campaign. I am passionate about changing the views and habits of Australian’s and beyond, about effective waste management and lending a hand”.

Being dubbed the “One Tonne Mermaid”, thanks to National Geographic,  has given Josie the chance to be an inspiring example. The community of Rye is proud of her efforts and have gone as far as recognizing that the stretch of beach that she cleans, is considered the most pristine along the coast. Over the past 2 years Josie has seen a definite effect and improvement to the beach of 6.4 km that she cleans. “I do go to other areas and clean, but I do not document the collection of this rubbish within the challenge. I also collect rubbish from the streets and anywhere, when I possibly can, however I find the problem of rubbish to be overwhelming in certain areas”.

Josie has found the argument between responsibility, frustrating, when communicating dumped rubbish areas to the council through their rubbish management – infrastructure maintenance team. I find they are very helpful, however I also note that their ability to act is restricted and this includes their jurisdiction to attend to my calls on rubbish. Rubbish can sit in areas up to 6 months and several calls, before it will be collected. Rubbish deliberately being left after sighted, called in, to see how long it would take to collect, see’s another gap in the system, where community can play a positive role. Introducing a pick up and weigh in scheme may be something to help the issue of jurisdiction, encouraging organization to pick it up, rather than say it’s not their responsibility.

Josie grew up in Gippsland in a Shell Service Station, a very social person and an occupation as a designer, Josie has a reputation for bringing success to businesses.  The opportunity to speak with locals, individuals has Josie well verses on the problems business face with waste management and how people go about “how we do rubbish” here in the Mornington Peninsula.

Attentive to note that a system is in place and that those working are doing their best, however, as a person who is meticulous on waste management, Josie see’s and knows of many short comings in the waste management system, which does not effectively reduce waste to landfill. In business, there are insufficient waste management collection and insufficient bins to accommodate for all the recycling that is going to landfill. Not light in her claims and stating this problem to the judges of KABV last year and she was told we are doing many great things , which she acknowledges, however her passion is with waste management and allowing the community to understand their role in a better today and a better future.

Not to deny we are doing great things, it is impossible not to see some positive change, given the resources going to waste management. However, we are missing the mark when it comes to rubbish management. Collection of waste is tendered out to contractors and often given to the lower submissions to get the contracts, this in turn causes an issue with collection. Due to the low submission, the contractors will only pay for one truck and one driver, when in fact in peek season, the run requires 2 – 3 trucks to keep up with the demand of the waste. Speaking to several drivers, they all bare the same conclusion and all of them feel; ‘we could do it better’

Locals in the Rye area complain of no bins to effectively separate waste, the bins are not conducive and a large proportion plastic is going to landfill. The community does not feel heard and complain that Sorrento and Portsea gain the funding for nice bins, nice streets and that our community from Rye onwards to Melbourne is left to fend for themselves. Whilst dramatic, this is the general feeling of the community.

Sensitive in this subject, to not offer band-aid responses, but to in fact create a plan to manage waste more effectively. There is no campaign for waste management on the peninsula and requests have been made to the Mornington Peninsula shire to support the I’m Really a Mermaid campaign. It is difficult to remain positive, when the facts of negatives seem to over ride. Josie is inspired to see the community themselves, loving and adopting the I’m Really a Mermaid campaign, thanks to the knowledge of her efforts in the “one tonne challenge”.

Whilst we do not take a positive campaign towards rubbish, here on the Peninsula, it’s seen on our street,s filled with rubbish, dumping of goods to roadsides, due to the perception of high tip fees, the failure to effectively recycle and the inability for community to understand the Landcare Levy. Our freeways are strewn with rubbish and roadsides show dumping where there are no bins. Attending schools, waste lay in the gutters, within the schoolyard, under buildings and the desire for a better world grows.  Josie has personally filmed  these environments,  more than most, she is  attentive to waste “out of place” and all the items, she is picking up from the sea, is what she see’s within the above-mentioned environments.

This is not a fabricated view, you only need to open a bin on bin day to see, and how much recycling is going to landfill and to our knowledge, this waste is not separated. Rubbish truck drivers, tip workers, ocean divers, council workers, waste management aall say we could do it better, that money should not be a priority.

The wider concern is the rubbish in the CBD making it’s way into Port Phillip Bay, once upon a time Melbourne was a clean city in which we took pride of who we are. Living in Melbourne from 1991 – 2003, before moving to Tahiti, Josie has seen a big change in the cleanliness of the CBD. Now, you walk in Melbourne, in any suburb and you see rubbish on our streets, it’s become a common and accepted thing, but for Josie, who is passionate about the environment, she feels consistently powerless in her role and only wish she could do more. Vacant blocks are strewn with rubbish and the blame game of who is responsible inhibits the ability for us to get the job done.

Whilst there is no perfect solution, there is evidence, that we need to adopt an effective rubbish system from a small country, such as Sweden. We can not afford to mismanage waste, that has a proven record for creating jobs and selling back rubbish as a resource of manufacturing. A national campaign on “waste management” which aims at the ‘believers’ and allows community participation, which will therefore ensure longevity and success. The One Tonne Challenge is part of the I’m really a mermaid campaign, developed from the fact that some many people love Mermaids. The mystical messenger of the ocean, who brings warning and attention to that dependent on the land for our livelihood and the ocean as part of our food supply.


Dame Phyllis Frost

An Australian welfare worker and philanthropist, known for her commitment to causes, such as helping prisoners. She chaired the Victorian Women’s Prisons Council for many years, established the Keep Australia Beautiful movement, worked for freedom from hunger and raised millions of dollars for charity.

Many hats – Social Media

Marketing says; “To reach your clients, you must think like your clients”.

When it comes to social media. It’s not about selling, the best approach is relating!

Social media is not about being the most popular, it’s also not about selling or showing off your best wares. It’s about relating and acknowledging others for their efforts, contributions and offerings, to what ever you are sharing.

The best example of social media is that people love to relate, to connect and to share common interests and likes, facebook meets this sociological aspect of the people, by relating. We know that emotions can be contagious in person-to-person settings, but not much was known about whether emotions can spread in the same way online

The News Feed is designed to show content that is relevant to the audience, rather than showing all possible content out there. According to Brian Boland, Boland suggests, “it is important to publish content that teaches people something valuable, entertains them and makes them think creatively.” This is the reason Boland says that Facebook’s organic reach is more effective when you take advantage of paid media to meet your goal.

Thanks to William Johnson here are some tips on reaching your clients without paying for your reach as the organic reach changes dramatically due to algorithms.

Create Engaging Content

Create good, quality content that people actually want to see and increase engagement with your fans. Re-share old content that is highly beneficial to reach different audiences within a short span of time. Make sure the content is relevant to your audience.

Share Up-to-Date News and Trends

Facebook ‘likes’ are the most popular forms of user engagement. Comments and shares are also an important aspect of social engagement. It has been observed that comments and shares of post engagement increase by 16 percent year over year and 40 percent quarter over quarter. However, this is only possible when viewers see the latest news or content based on current trends. So experiment with new styles of content for your audience.

Dig Deep Into Data

It is possible that status updates might work best for one business while videos and links may be the most effective for another. Dig into Google Analytics to see your Facebook website conversion for insights into what works best for you and determine the best time to post your content on Facebook. The Facebook Insights tab is the best place to see when your fans are online under the section “when your fans are online?” This gives you a clear picture of how many of your fans are online each hour or during specific days of the week. Ideally, when you have the most fans online, that’s the best time to post your content.

Increase the Frequency of Posting

Once you review your Facebook Insights, you will most likely notice that there’s really never a time when none of your fans are using Facebook. People tend to remain on Facebook for an average of 30-60 minutes. So if you post content only once a day, you can only reach fans who were on within that time frame. To reach more people, post content multiple times a day. Focus on the quality of your content and the preferences of your audience.

Understand the Facebook Algorithm

It’s necessary to understand the Facebook algorithm to understand what drives users, so you can determine how well you can affect engagement. EdgeRank does a constant calculation between users. To know what goes into the calculation you need to know the basics.

  • The freshness of interaction: the more recently a customer has interacted with your page, the more likely your page will show up in their feed. More frequent posting with varying subjects gives users more chances to engage with your post.
  • Type of interaction: there are different actions a user takes to affect EdgeRank. They can like your post, share your post, comment, click links and follow your page. Different kinds of content attract different forms of engagement.

Utilize Facebook Insights

With Facebook Insights, you are better equipped to see who your posts are reaching. Look at age, gender and location to make sure you are reaching the people you want to reach. Facebook Insights can reveal which content is working for the audience you are trying to target.

Story Bumping

Through story bumping, Facebook ensures that your audience sees content that is highly relevant, even if it’s a little bit older. For instance, when your friends like or comment on an old photo, it tends to rise to the top of your News Feed. With story bumping engaging content will be pushed to the top of a user’s News Feed. The more people engage with your content, the more people will see that engagement in their News Feed.

There is a feature related to story bumping called Last Actor. Facebook favors any page or person you interacted with you during your last 50 interactions.

Create a Fan Base

Creating good quality content frequently and consistently helps you create a fan base. The best way to hit the right target is to use Custom Audiences to target people who are not your current fans. Use Lookalike Audiences and Graph Search to find people who are similar to your fans and like specific pages and interests relevant to your niche.

Use the tactics above to maximize your Facebook reach and organically create your fan base.



Top ways to get noticed

Everyone has a different approach to getting noticed. I’m sure in here you’ll find one to suite your approach

  1. Sponsor a contest. When you can find a larger business that’s running a contest, sponsoring it with your cash, products or services can put you in front of a lot of people throughout the entire promotion. People like to win – and you want to be associated with that powerful emotion.
  2. Create your own contest. Don’t let the other people have all the fun – turn the tables and create your own contests. You can use your own offerings as prizes, or seek out sponsors who will spread the word to their audiences about the promotion.
  3. Open your mouth. Public speaking is a huge way to get your brand seen – find relevant groups to speak to as often as you can. Teach what you know and position yourself as an expert that other influencers will talk about in the future.
  4. Open your ears. Again, turn the tables and invite someone interesting to speak at your offices – and then put the word out to the people you want to reach to attend and hear the speaker for themselves.
  5. Host someone’s event. Organizations and groups that can help spread the word about you often like to meet at different places throughout the year. Find a group you want to get noticed by, offer to host their next event, and use that time to network with them.
  6. Host your own event. No matter what you do, there’s something interesting you can create an event around – for example, host a industry-relevant workshop or create your own networking event.
  7. Write a book. There’s no mistaking it – business owners who write books get more attention and are perceived with greater authority in their field. Find something meaningful to your industry and write something worth reading.
  8. Offer “meta”-consulting services. Another way to get people to see your business as an authority worth talking about is to offer consulting services around your area of expertise. For example, if you are a software company, you can offer a small workshop on how to write better software.
  9. Get interviewed. Publications (both online and offline) are always hungry for content. Find a media outlet that serves your target audience and arrange an interview with them to get in front of qualified prospects.
  10. Get reviewed. People make buying decisions – and judge your brand – by the reviews they read. Offer your products or services to reviewers in exchange for a thorough writeup on their experience.
  11. Get “stepping stone” referrals. Think about the products and services customers go to right before they look for your offerings, and make arrangements with those providers to bring you up as a referral to their customers.
  12. Be a newsmaker. Both local and national outlets are always on the lookout for compelling stories – so give them one. Find a way to showcase something your company is doing that is cutting-edge, human-interest or unique.
  13. Get behind a cause. This goes beyond the one-time contest sponsorship at the top of this list – become part of the yearly fundraising efforts of a worthy cause and you can find yourself getting repeated exposure each time a new fund drive begins. The positive PR doesn’t hurt, either.
  14. Create a referral program. Finding new customers is expensive, so create an incentive for people to spread the word about you. A generous referral commission program may get your company all the word-of-mouth business you can handle.
  15. Start a blog. You don’t have to be a “pro blogger” to start a blog – a basic company blog that has regular updates can bring you significant amounts of web search traffic over the long run (and in today’s world, it’s also a sign of being a business authority as well).
  16. Interview others. By featuring interviews with other people on your blog or website, you can tap into their audience as most people like to promote their own interviews.
  17. Write a guest post. Guest posting on a well-read blog is a powerful way to get in front of a new audience and get noticed. Find blogs that are targeted to your audience and follow some basic guest posting guidelines to get the most out of what you write.
  18. Feature a guest post. Tap into other’ audiences a second time by offering others the chance to guest post on your blog. As with interviews, they will spread the word and point people to your site.
  19. Participate on blogs and forums. Join comments and conversations on blogs and forums to boost your visibility in front of your target audience (and learn more about them at the same time).
  20. Take a stand. When you take an unconventional or controversial stand on something because you believe it’s right, you can get a lot of attention. Be true to yourself and don’t be afraid to speak up and be known as someone who takes a passionate stance on issues.
  21. Work on SEO. Whether you have a blog or a website, your search rankings are only as good as your search engine optimization. If you don’t know where to start, read this article to learn how to get noticed by Google and company.
  22. Write a press release. People still write press releases because they work – when done right. Find a company that does it well and get the word out there.
  23. Start a newsletter. Having a regularly published newsletter tells people you have something worth reading and something worth passing along to others. Write useful content let your subscribers spread the message.
  24. Write articles. Another useful way to show up in search engines is to submit short, relevant articles to article directories around the web. You’ll not only create useful back links to your site, but position yourself to be found by more web searchers.
  25. Make a video. YouTube and other video upload sites can be powerful ways to get a fast-spreading message about your company out there. Learn from those who do “viral video” well.
  26. Do a podcast. Do a web search for ‘podcast’ and discover just how many web sites do interviews with people every day – and then line yourself up for an interview of your own.
  27. Get on the radio. Radio ads are expensive – but interviews are free. Brainstorm something newsworthy and contact your local radio stations to see if they’ll interview you about it.
  28. Offer a discount to other companies. Many employers and membership sites offer discounts on products and services to their members. By offering a discount of your own, you can get our name in front of all those people quickly and effectively.
  29. Trade ad space with a partner. Find a related company that has an audience you want to reach and swap ads on your website, blog or print publication. It’s easy, free, and can get you noticed by new prospects.
  30. Go “half-and-half” on ads. Big ads get noticed, but are expensive; consider splitting the cost with a relevant partner and making an ad that promotes both of you.
  31. Give publicity to others. In this world, givers get. Take opportunities to publicly spread the good word on other companies and what goes around will come around.
  32. Work the influencers. Get on good terms with industry influencers and help them find valuable contacts and solutions to their problems, and many will repay you by putting you in front of their audiences.
  33. Focus on a niche. It’s a lot easier to become a big fish in a small pond than the other way around. Once you’re a big fish in one pond, it makes hopping to the next one easier.
  34. Give incredible customer service. Nothing beats great customer service for generating word-of-mouth advertising. Go the extra mile for a customer and they’ll come back to you – with their friends.
  35. Do the right thing. In today’s world, people are jaded and skeptical of businesses – and with good reason. Surprise people by always doing the right thing and acting with integrity in all you do, and what goes around will come around. And that’s just good business.

Where to begin

You hear it all the time
“Everything is moving so fast, you don’t know how to keep up”

Lets take the guess work out of this social media stuff and make it simple
Here’s 2 keys
Make it fun and be sincere. Living by these 2 principles in social media will not only have you taking the “speed”and “rate” of technology in your stride, but you will be having fun whilst doing it.
Social media is all about sharing news and views and whilst some of those things may pass like the wind, others may stick and begin to create change and influence and one of those things might be yours.

At Share The Word, we look after the social media interests of several well know clients, who genuinely care about being, up to date and in the game of social media influence, yet are time pressed and employ professionals like us to express their goals and philosophies and we do it with fun.

Having industry experience and the ‘where to go’ on: content, social links and the whose who of social interest, we take social media as an integral avenue for business to communicate in a fun and affective way, whilst building relationships with potential clients as well as industry associates.

The old ‘you scratch my back, I’ll scratch yours’, is a great principle for social media
Use this to your advantage and others, take the time out to see what others are doing and share that news and before to long, you’ll find others will be doing the same for you.