Over 85% of top brands are regular users on Instagram, and with good reason! According to Forrester Research, brands that post frequently have an average engagement rate of 2.3%, which is miles ahead of both Facebook (0.2%) and Twitter (0.02%). But even with high engagement, every brand on Instagram faces the same challenge: Instagram doesn’t allow you to add clickable link in photo captions.
Your Instagram bio is prime real estate to promote your brand, and it’s the only place your community can click through to learn more, shop, or read a blog post. Crafting a good Instagram bio that is relevant, engaging, and specific to your brand is key to capturing your audience and getting your community to engage with your website and business.
Here are the Top 5 Things to Include in Your Instagram Bio:
1. Contact name and information, like your email address and location
Include your full name or company name along with a way to contact your business in your bio. The contact information could be an email address, company location, or telephone number depending on how you want your community to get in touch with you.
2. Your website, blog, or links to a specific post or product
Add your brand website to your bio in the area for the URL. If you have a specific article or link you want to track and/or promote, you can switch out your website homepage link with the specific URL to the page that you want followers to click on. You can also add a shoppable link to a specific product and details for any upcoming promotions or sales, and tell followers that the link to shop or learn more can be found in your bio.
3. Social handles for other social profiles
Including the username for any other social channels you want to promote is a great way to get your Instagram community to connect with you on other platforms. Keeping your social handles fairly consistent makes it easy for followers to connect with you on other platforms. Include your username for platforms such as Snapchat, Twitter, Facebook, or Pinterest.
4. Branded hashtags or hashtag contests
If your brand has it’s own hashtag, be sure to add it in the bio so your community knows how to tag their photos. This way, you have the ability to collect user-generated content to repost at a later date by searching the hashtag. You can also add the hashtag for a contest or time stated campaign that you’re hosting.
Note: The hashtags in your bio area are only clickable via the web app, not the mobile app.
Include emojis in your bio to share a bit more personality with your Instagram community. Adding emojis to your Instagram bio makes your brand memorable, as a pop of colour via icon expression stands out more than simple text. Emojis are the closest thing to visual expression that there is in the app, and a few emojis can go great lengths in attracting the attention of followers.
Feature image by Mark Cornick via StockSnap